Dear mums and dads,
 
We are so excited to be sharing your children's tennis journey with you. Thank you for trusting us with your most valuable custody, your children.
 
We appreciate the efforts you are making so that they can practice this sport. And so we strive to provide the best experience for your children we possibly can. 

At Highlands Tennis Academy we are constantly seeking better, more advanced training methods to make our  program the leader among junior programs worldwide.
 
We are here to help you pass on your passion for tennis and its many benefits to the next generation. Not only is playing tennis good for kids' physical health, but it also instills important values, such as confidence, responsibility, and discipline, that will serve players well throughout the rest of their lives.
Those benefits are timeless and available to every generation, but if you want to share them with Generation Z, it is important to recognize how some key things are changing since you were a kid in a junior program. Today's youth have been shaped by technology and it shows in the way they connect to the world.
 
Older generations are sometimes tempted to think of Gen Z as isolated kids who prefer staring at screens to connecting with others- but that's not totally a fair or accurate assessment. The next generation of tennis players still value a strong relationship with a coach they both like and respect.
Researchers at Georgia Southern University published their findings in the Journal of Coaching education in 2012 and have reported that Gen Z players prefer a coach who:
 
1 - Is caring and encouraging,
2 - Has knowledge of the sport,
3 - Knows how to deliver the message,
4 - Involves the team in decision making.
Sure, playing tennis is fun, but it is even more fun when you are kickin' goals! With more than 15 years of experience working internationally at very prestigious locations and training centers, head coach Sergio and his team constantly make use of their expertise, experience and understanding of the sport to assign individualized goals to players, so they can work hard even outside of practice, and more importantly make use of the coaching staff's feedback and records to improve players' performance. For the younger ages those very important principles are passed on through carefully designed games that will keep them engaged and will set the grounds for a very fruitful tennis life.
We understand being a tennis parent can be frustrating. You drive your kid to practice, try to keep them motivated, and pour time and money into a program that promises to make your player the best they can be. But how do you know if any of this is working? Fortunately the coaching team have been working on designing and integrating the foundational principles of tennis (* read references and sources below) and the results of 25 years of combined coaching experience to design a map of development for children and parents to use as a guide.
 
We are looking forward to put this valuable information and feedback on their performance in your hands and to invite you (and your children) to be part of the decision making process so that they can practice critical thinking skills, learn to work on goals and identify areas to work on.
Our development map is designed to keep parents and players more connected, engaged, and informed and combines cutting edge technology with insightful analytics to help us develop smarter, faster and better athletes than ever before - ultimately allowing us to offer a better experience to you and your children.
 
We have been working together for only a short time, and we are making an immense effort to serve you well. To complete your children's registration for term 1, 2020 and securing their spot, please complete online payment by clicking here. Deadline for securing your children's spot is April 1st. As a small business we rely on your understanding to continue to provide a quality service. 
If you are not sure how to continue or should you have doubts or concerns please let us know. We are eager to help you get to know more about our programs and services.
 
I am more than excited to the start of term 1, 2020 and would like to wish you all a nice school holiday break.
Kind regards,
Coach Sergio Rojas Tessel
Tennis Australia Junior Development Coach
United States Professional Tennis Association Elite Coach
Former PBI Tennis Director
(*) References and sources:
1 "Tennis for Life" book by "Peter Burwash International" -A tennis management company with 40 years of experience-
2 "Tennis Australia" - "Hot Shots Program" and "Tennis for Primary Schools Program" 
3 United States Professional Tennis Association -  Professional Tennis Coaches Academy Manual
4 Professional Tennis Registry - 10 and Under Certification Study Guide
5 Professional Tennis Registry - 11 to 17 Certification Study Guide
6 Coach Youth Tennis - USTA, PTR, USPTA Pathway Workshop